A bookstore can be one of the most profitable ventures for a
business owner. Customer choices vary widely when it comes to books and when
book selection is guided by careful organization of genres in a bookstore, customers
return back for that different
experience. In other words, it becomes all the more convenient for avid
readers, who are likely to come back time and again to the bookstore they feel
most comfortable with.
India’s largest book
stores, Sapna Book House owe their success among customers
primarily due to their unmatched styles in displaying books according to genre,
and classifying them as fiction and non-fiction in easy to find sections.
Moreover, each of the classical bookstores found today have their own unique styles to display new arrivals.
Most customers expect the basic layout and design features
common to all bookstores, including shelves that are devoid of clutter, and are
stable. In addition, book lovers prefer to go by a floor plan and sufficient
signs to lead them to the right section they might be interested in. This
eliminates confusion and chaos. Further, a good bookstore features a cozy
corner for reading and has a special area assigned for best sellers that
customers like to frequent.
Arranging books in a bookstore is more of an art, extending
far beyond mere organization skills, and bookstores often present books in the
form of a book tower. In
this case, books are stacked in a column with different three dimensional
shapes and mimicking various forms of sculpture to attract the attention of
eager customers.
Successful bookstores employ a creative team, to get their
ideas flowing consistently while organizing the bookstore. This takes away the
boredom and enlivens a book store, while also preserving genre based
organization cautiously. A well thought out bookstore, generally features the
best combination of organization skills and art of presentation of books.
Visit your nearest Sapna Book House flagship and write to us
about your experience.
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