Friday, 25 September 2015

Feed Healthy Food to your Brain by Inculcating Reading to your Daily Routine

Sapna Book House tells you why?

Books are a man’s best friend. We have known this from our school days. However over the years this habit seems to be dying out. Today social media, work and television seems to be taking away so much of our time that reading has taken a backseat. It’s never too late to realise the importance of inculcating reading into our daily routine to enjoy the immense benefits that reading provides.

Importance of Reading

Imagine your company CEO giving a presentation to a large audience. If he only sticks to talking numbers and profits about the company, everyone in the audience would start yawning within a few minutes. He needs to add humour and connect his agenda to real life topics and scenarios to make the presentation interesting. This can only be achieved if he is well read on a number of topics. So be it sports, politics, the stock market or the new buzz or page3, one should try to be aware of all. And this can be achieved only by reading. Sapna Book House located in Bangalore stock books on a variety of subjects and promises to make a book lover go crazy.

The Hidden Doctor

Books are a great stress buster. After a hard day at work, books are the best way to relieve tension. Grab a good fictional novel or a self inspirational book and feel the difference within you. Diseases like Alzheimer’s and Dementia can be prevented if one reads regularly.
Reading keeps your brain stimulated and thus prevents it from losing power. While you read a novel you need to remember an assortment of characters, locations and events to see the link between chapters. This not only improves your memory power but also helps in short-term memory recall. Be spoilt for choice at India’s largest book houses, Sapna Book House in Bangalore and enjoy the pleasure of reading.

A Reliable Shoulder

Books are a great source of knowledge. You may lose your job one day and lose all your money and possessions. You can go weak and have health concerns. These are all temporary but knowledge is something that you carry with you to your grave. It helps you tackle even grave situations with ease.

Daily Refreshment

Reading improves focus and concentration. A well written book keeps one engrossed. Children should make reading a part of their daily routine so that they develop vocabulary, concentration and knowledge from a very young age. Also a mystery book may instigate your child to try solving the mystery before the climax is revealed. This develops their analytical skills. One should read a number of renowned authors for variety.

Discover the Author in you

Reading improves ones creative writing skills. Today with the advancement in technology one does not need to carry heavy novels while travelling. A kindle comes to aid. It stores a number of books so that you could read on the go. It is light and easy to carry and also lets you bookmark the page for a break in between. But nothing like writing your thoughts and expressing yourself in your own words. Give wings to your imagination, pen down your stories and bring out the story teller in you.
Discover your inner self with Sapna INK. An imprint of Sapna and a self-publishing firm, that helps you through your journey of becoming an author. Visit www.sapnaink.com for more details.

Guaranteed key to Success

A well read man is successful in every walk of life. Introduce books to your child from an early age so that he inculcates reading into his daily routine. So keep the distractions like TV and Wi-Fi away for some time during the day and immerse yourself in this healthy entertainment called reading.

Simply Solution

Visit Sapna Book House, a 48 year old company, with over 12+ retail stores spread across 400,000 sq.ft.  Sapna Retail has been titled "India's Largest Book Mall" by Limca Book of Records. Sapna has over 4500 titles in English and other regional languages. They sell audio books and provide Pan-India distribution, online sales, University and B2B supply of books. Read more on www.sapnaretail.com

Reading should not only be restricted to one’s course books or to one’s areas of interest. Reading should be varied. One should be well read about diverse topics to be socially acceptable.

Wednesday, 9 September 2015

Why are the markets falling?

The market crash of the last few days has been very steep and the reactions from people also have been quite caustic. The Sensex song has resurfaced after a long gap. Some people have highlighted that the crash is “made in China” and hence it can’t last long.

What is the purpose of this analysis? What are we trying to achieve by identifying the reasons behind the crash? I guess the idea is to be ready when the next time these situations arise.

What is the reality? Here is an excerpt from my book “Riding The Roller Coaster – Lessons from financial market cycles we repeatedly forget“:

As long as the open markets survive, wherein people can come and trade on the basis of their opinions, we will see the prices fluctuating, with amazing regularity. We have a tendency to expect explanations for everything – even if the explanation is incorrect. Experts (while there are genuine experts, in some other cases, the expertise may be questionable) are in abundance to fulfil this need of the masses. However, if you look at the explanations given, they often cannot pass scientific tests.
When the result is the same and the reasons keep changing, you know that the reasons do not matter. They have lost relevance.

That is exactly the case with explanations of market volatility. The reasons attributed to short-term market fluctuations keep varying, but the volatility is here to stay. The right thing to do is to accept volatility and stop finding the reasons behind it.
Remember the old saying, “You can’t direct the winds, but you can adjust the sails.” Translated in the context of this book, this should read as, “You can’t prevent market crashes, but you can safeguard your portfolio.”
The message is loud and clear. Stop thinking of the reasons behind price fluctuations. You portfolio needs to be such that the impact of market crashes do not steal your good night’s sleep.

So what should you do now? Nothing. Do not let the market fluctuations upset your financial plan, provided you have one. If you don’t, get one.
   
       - Amit Trivedi, author of “Riding the Roller Coaster – Lessons from financial market cycles we                               repeatedly forget”

Tuesday, 8 September 2015

LET YOUR PEN SPEAK!

Does the stationery you use define your status? Is it a mirror of your personality? Sapna Book House explains why stationery is an essential utility.

In the era of technological commercialisation, it is imperative to properly brand stationery products. In recent years graphic designing is being used increasingly in stationery products for the purpose of branding and marketing. Graphic design helps customers understand the importance and purpose of design and art in simple every day products to create brand appeal and hence promote better marketing strategies.

 Label what’s yours
It is extremely important to brand your name or logo on stationery because it is what separates you and your company, grabbing more attention from those who overlook such minor details. Although adding brand name or logo is a tiny step, yet it can boost your business tremendously. Acquainting potential customers with the logo or name of your stationery brand is an unbeatable achievement. This familiarisation means that every time a person recognises your company's logo, you have a new customer.

Classic brands that never fail you
Reputed stationery brands like Mont Blanc and Parker apply this method to great strategic success. Branded stationery adds an appeal to your business style. It is important to buy and utilise the right kind of stationery
Stationery brands available in Bangalore comprises of renowned  brands like Mont Blanc, Parker, Cross, Hermes and many others to choose from. Stationary in Bangalore also boasts of reputed paper and notebook brands like Nightingale, Mercurius Arabia, Century, Jk Paper, Ciak, Blackwing and many others to pick from. Sapna book house has all these various brands under one roof for you to choose from.

Only at Sapna Book House

You can buy stationery in Bangalore from many illustrious stores that boast of the widest collection of branded stationary products. But Sapna book house is the place to get all your needs under one roof.

Store 67 sells all kinds of school and office stationery as well as gift items. Their collection ranges from folders, paper board files, table tops like pen and ink stands, paper bags, gift boxes, pencil cases, window boxes, diaries and many more. In addition to this they also undertake screen printing and paper printing.

Sapna book house is one of the largest book stores that also sell stationary of all kinds; from files, notebooks, envelopes, writing boards, pens etc. This store is one of the most reputed with a plethora of brands and qualities to choose from. Buying stationery in Bangalore can be a treat if you happen to come across this store.

All in One

Stationery in Bangalore has always attracted enthusiasts, intellectuals, connoisseurs, students and office holders alike. This is precisely because stores such as this one exist to cater to the stationary needs for one and all. A one stop shop that specialises in everything ranging from office files, branded pens, notebooks, new year diary, drawing materials, engineering drawing materials, compass, branded calculators, computer stationery, CD, floppy, printer cartridges, toners, fax toners and many more.


Buy stationery from Sapna book house, Bangalore because stationery has more variety to offer than what you can ever imagine.

Monday, 31 August 2015

Top 10 Malayalam Books

Sapna Book House asks, is it true?  Have Regional Language books really lost its readers?
With Changing time and high need for translated books, knowing one’s mother tongue isn’t as important it was in yester years. Although while many follow the habit of educating their children with their mother tongue, few children still fail to understand the need to know their regional language. Schools and colleges do give importance to educating children with the regional language of the state, but most youngsters prefer buying a book translated in English over reading the book in the regional language in which it was written. On the hind side, we have enthusiasts who read and love their regional languages and also take initiatives to learn other regions local language too. The demand for books be translated in local languages has also increased, over the years.




Indian culture the enthrall life

India is a land of great stories, rich heritage, brilliant writers who left behind marvelous tales for us to read and narrate to others. The ideologies and genre of work published was vast and a mirror to the transformation that occurred in the past and changed our present.  Great writer have passed on their legacy through writing scripts in regional language. In fact; Sanskrit helped originate numerous local languages.

Regional Language books in high demand

Regional Language books are highly enjoyed by book-lovers; whose enthusiasm doesn’t stop with the language they prefer reading. India has 29 states and 7 union territories. Every state has about four or five languages, with unique accent and style of writing. Let’s not lose the core virtue of our nation, our rich heritage and culture. Let’s strive together and take pride with our mother tongue.
Onam greetings by Sapna Book House
Sapna Book House is India’s largest Multi Brand Retail Book Store covering a magnificent 400,000 sq feet of customer retail space. With over 25,000 walk-in customers every single day across all Sapna stores, it has given the largest entry point for families to walk in and browse through more than 250 categories in books alone! The biggest category, being books, has a staggering 500,000 active titles on display.
Started in 1967, Sapna Book House is now a retail pioneer. Sapna group has published over 4500 titles in English and other regional languages apart from providing Pan-India distribution, online sales, University and B2B supply of books.

Sapna Book House shares a list of top 10 Malayalam books that one must read.

1. Randamoozham by M.T (Mahabharata through the eye of bheema)

2. Aadujeevitham - Benyamin (Real life inspiring story of a shepherd in desert)

3. Asuravith by M.T ( one of the Best ever of M.T)

4.Mayyazhupuzhayude theerangalil by M.Mukundan (The political and social background of mahe )

5.Aithihyamala - Kottarathil shankuni ( it contains lots of old stories and myths related to Kerala)

6.Eni njan Urangatte - By P Balakrishnan (Explain the life of karnan in the eyes of droupathi)

7.Naalukettu by M.T (A beautiful story of life, growth and sweet revenge)

8.Oru Deshathinte katha by S.K Pottakad (journey of life)

9.Khasakkinte Ithihasam by O.V Vijayan (a fine piece of literature)

10. Ente Katha by Madhavikutti (autobiography)